Competitor Research

Staying ahead of the competition requires a deep understanding of your market, competitors, and how they operate. Effective competitor research is about identifying their strengths, weaknesses, strategies, and positioning so you can make informed decisions to set your business apart. Whether you’re launching a new product, entering a new market, or refining your strategy, Vulcan helps you gain the insights you need.

Vulcan provides tools to visualize the competitive landscape, track competitors over time, and capture key information such as products, pricing, marketing strategies, and customer perceptions. By leveraging templates, visual mapping, and collaborative features, Vulcan makes it easier for teams to share insights, build comprehensive competitor profiles, and identify gaps and opportunities in the market.

Discover how marketing and strategy teams use Vulcan to conduct in-depth competitor research, find opportunities for differentiation, and make strategic decisions that drive success.